Advertising & design

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Lawrence Walters / Pow design Studio

Art Director / Designer

Meet the man who taught the world to spell “bologna”. Among his many accomplishments in a distinguished career, Lawrence Walters created the well-known Oscar Mayer campaign, 

“My Bologna Has a First Name.” The song is still being used, and Lawrence is still creating iconic, enduring ideas for his clients.


In 2007 Lawrence founded POW Design Studio, a small successful advertising /design studio in Austin Texas. Recent projects a new TV and print brand campaign for Northwestern Memorial Hospital in Chicago, plus selected projects for Wrigley/Mars International also in Chicago. 


For the past eight years he's continued his close relationship with GSD&M Advertising Austin, Texas as a consulting creative director/designer  overseeing Popeys Chicken food design and TV.

Popeyes was recently purchased by 

Burger Kings management group.


Creative History

In 2002 Lawrence and his family moved to Austin Texas from Chicago, to join GSD&M in Austin as a Group Creative Director, leading a group of 10 creatives that he hired, and overseeing all of Chili’s Creative for 6 years. 


Before joining GSD&M Lawrence enjoyed an 18-year career at Euro RSCG Tatham in Chicago where he effectively oversaw 250 million dollars in business, including Red Lobster, Midas, Head and Shoulders, Vidal Sassoon and Clearasil. 


Prior to that, Lawrence was Creative Director/Producer for Adcom, creating memorable work for Celeste Pizza, Quaker Hot cereals and a host of new product launches. 


His career also includes experience as Creative Director at DDB Needham, Chicago where he developed the “Nobody Can Do It” 

campaign for McDonald’s. 


And he cut his teeth as a young 

Art Director at J. Walter Thompson Chicago working on Kraft, Gillette, 7-Up, 

and his well known Oscar Mayer campaign.

About Lawrence

What truly distinguishes Lawrence in the profession is his combination of conceptual and branded design talents. He has created well-known, enduring graphic identities for many international QSR and CDR restaurants 

his peers call him “ The Food Guru”

 

Lawrence also possesses extensive, cutting edge knowledge of technology. He is an expert in almost all aspects of computer graphics and is regarded by his peers as a true pioneer in this area.


Before becoming an advertising success, Lawrence was a touring keyboard player in a rock band and a Marine who served in Vietnam. Although his rock and roll days are behind him, Lawrence still plays a pretty mean keyboard and also his ever so entertaining accordion.

 


Commercial REEL



san Juan Diego HS AUSTIN, TX. TV & film

Food reel

Popeyes & Chili's Food Reel

Contact Lawrence

Send Message

POW Advertising & Design

Love helping large brands, and small business create individualized advertising and branded design for TV, digital & social marketing, No job is too large or small. Call me today.

larry@powdesignstudio.com

(512) 659-5201