Meet the man who taught the world to spell “bologna”. Among his many accomplishments in a distinguished career, Lawrence Walters created the well-known Oscar Mayer campaign,
“My Bologna Has a First Name.” The song is still being used, and Lawrence is still creating iconic, enduring ideas for his clients.
In 2007 Lawrence founded POW Design Studio, a small successful advertising /design studio in Austin Texas. Recent projects a new TV and print brand campaign for Northwestern Memorial Hospital in Chicago, plus selected projects for Wrigley/Mars International also in Chicago.
For the past eight years he's continued his close relationship with GSD&M Advertising Austin, Texas as a consulting creative director/designer overseeing Popeys Chicken food design and TV.
Popeyes was recently purchased by
Burger Kings management group.
In 2002 Lawrence and his family moved to Austin Texas from Chicago, to join GSD&M in Austin as a Group Creative Director, leading a group of 10 creatives that he hired, and overseeing all of Chili’s Creative for 6 years.
Before joining GSD&M Lawrence enjoyed an 18-year career at Euro RSCG Tatham in Chicago where he effectively oversaw 250 million dollars in business, including Red Lobster, Midas, Head and Shoulders, Vidal Sassoon and Clearasil.
Prior to that, Lawrence was Creative Director/Producer for Adcom, creating memorable work for Celeste Pizza, Quaker Hot cereals and a host of new product launches.
His career also includes experience as Creative Director at DDB Needham, Chicago where he developed the “Nobody Can Do It”
campaign for McDonald’s.
And he cut his teeth as a young
Art Director at J. Walter Thompson Chicago working on Kraft, Gillette, 7-Up,
and his well known Oscar Mayer campaign.
What truly distinguishes Lawrence in the profession is his combination of conceptual and branded design talents. He has created well-known, enduring graphic identities for many international QSR and CDR restaurants
his peers call him “ The Food Guru”
Lawrence also possesses extensive, cutting edge knowledge of technology. He is an expert in almost all aspects of computer graphics and is regarded by his peers as a true pioneer in this area.
Before becoming an advertising success, Lawrence was a touring keyboard player in a rock band and a Marine who served in Vietnam. Although his rock and roll days are behind him, Lawrence still plays a pretty mean keyboard and also his ever so entertaining accordion.
Popeyes & Chili's Food Reel
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